:root{--bg:#FBF8F3;--ink:#1F2A2E;--muted:#5B676B;--brand:#2F6B5E;--brand-dk:#1E4A41;--accent:#E8B86D;--card:#FFFFFF;--line:#E6E0D6;--soft:#EEF4F1}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"Inter",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;background:var(--bg);color:var(--ink);line-height:1.65;font-size:17px}
h1,h2,h3{font-family:"Fraunces",Georgia,serif;line-height:1.2;color:var(--ink)}
h1{font-size:clamp(2rem,5vw,3.2rem);margin-bottom:.6em}
h2{font-size:clamp(1.6rem,3.5vw,2.2rem);margin-bottom:.6em}
h3{font-size:1.25rem;margin-bottom:.4em}
p{margin-bottom:1em}
a{color:var(--brand)}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}
header.site{background:var(--bg);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:10}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{font-family:"Fraunces",Georgia,serif;font-weight:700;font-size:1.3rem;color:var(--brand-dk);text-decoration:none}
.logo span{color:var(--accent)}
nav a{margin-left:22px;text-decoration:none;color:var(--ink);font-weight:500;font-size:.95rem}
nav a:hover{color:var(--brand)}
nav .btn{margin-left:22px}
.menu-toggle{display:none;background:none;border:0;font-size:1.6rem;cursor:pointer;color:var(--ink)}
@media(max-width:900px){nav{display:none;position:absolute;top:68px;left:0;right:0;background:var(--bg);border-bottom:1px solid var(--line);padding:12px 20px 20px}nav.open{display:block}nav a{display:block;margin:12px 0}nav .btn{margin:12px 0;display:inline-block}.menu-toggle{display:block}}
.btn{display:inline-block;background:var(--brand);color:#fff!important;padding:13px 24px;border-radius:999px;text-decoration:none;font-weight:600;transition:background .2s}
.btn:hover{background:var(--brand-dk)}
.btn.ghost{background:transparent;color:var(--brand)!important;border:2px solid var(--brand)}
.btn.ghost:hover{background:var(--soft)}
.hero{padding:80px 0 64px}
.hero p.lead{font-size:1.2rem;color:var(--muted);max-width:640px}
.hero .ctas{margin-top:28px;display:flex;gap:14px;flex-wrap:wrap}
.eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;font-weight:700;color:var(--brand);margin-bottom:12px}
section{padding:64px 0}
section.alt{background:var(--soft)}
.grid{display:grid;gap:24px}
.g3{grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.g2{grid-template-columns:repeat(auto-fit,minmax(320px,1fr))}
.card{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:28px}
.card.featured{border:2px solid var(--brand);position:relative}
.badge{position:absolute;top:-13px;left:24px;background:var(--brand);color:#fff;font-size:.75rem;font-weight:700;padding:4px 12px;border-radius:999px;letter-spacing:.04em}
.price{font-family:"Fraunces",Georgia,serif;font-size:2.4rem;color:var(--brand-dk);margin:.2em 0}
.price small{font-size:1rem;color:var(--muted);font-family:Inter,sans-serif}
ul.check{list-style:none;margin:16px 0}
ul.check li{padding-left:28px;position:relative;margin-bottom:10px}
ul.check li:before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:700}
.steps{counter-reset:s}
.step{position:relative;padding-left:64px;margin-bottom:28px}
.step:before{counter-increment:s;content:counter(s);position:absolute;left:0;top:0;width:44px;height:44px;border-radius:50%;background:var(--brand);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-family:"Fraunces",serif;font-size:1.2rem}
.quote{font-family:"Fraunces",Georgia,serif;font-size:1.5rem;color:var(--brand-dk);text-align:center;max-width:760px;margin:0 auto}
.stat{font-family:"Fraunces",Georgia,serif;font-size:3rem;color:var(--brand);line-height:1}
.note{font-size:.92rem;color:var(--muted)}
.cta-band{background:var(--brand-dk);color:#fff;text-align:center;padding:64px 0}
.cta-band h2{color:#fff}
.cta-band p{color:#DCE8E3;max-width:620px;margin:0 auto 24px}
.cta-band .btn{background:var(--accent);color:var(--ink)!important}
.cta-band .btn:hover{background:#d9a553}
footer.site{padding:40px 0;border-top:1px solid var(--line);font-size:.9rem;color:var(--muted)}
footer.site .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px}
footer.site a{color:var(--muted);margin-right:16px}
details{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px 22px;margin-bottom:12px}
summary{cursor:pointer;font-weight:600}
details p{margin:12px 0 0}
.form-card{max-width:640px;margin:0 auto}
label{display:block;font-weight:600;margin:16px 0 6px}
input,textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font:inherit;background:#fff}
textarea{min-height:110px}
.warn{background:#FFF6E5;border:1px solid #F0D9A8;border-radius:10px;padding:12px 14px;font-size:.92rem;margin-top:16px}

/* Round 2: trust signals, sample-site preview, insights, mistakes */
.trust{list-style:none;display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:22px;font-size:.92rem;color:var(--muted)}
.trust li{padding-left:22px;position:relative}
.trust li:before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:700}
.sample-strip{background:var(--brand-dk);color:#fff;padding:56px 0}
.sample-strip h2,.sample-strip .eyebrow{color:#fff}
.sample-strip .eyebrow{color:var(--accent)}
.sample-strip p{color:#DCE8E3}
.sample-strip .btn{background:var(--accent);color:var(--ink)!important}
.sample-strip .btn:hover{background:#d9a553}
.preview{display:block;text-decoration:none;background:#F8F4EE;border-radius:14px;overflow:hidden;box-shadow:0 18px 40px rgba(0,0,0,.3);transition:transform .2s}
.preview:hover{transform:translateY(-3px)}
.preview-bar{display:flex;gap:6px;padding:10px 12px;background:#2B2622}
.preview-bar span{width:10px;height:10px;border-radius:50%;background:#7A4A3A;display:block}
.preview-bar span:nth-child(2){background:#C98B6B}.preview-bar span:nth-child(3){background:#55653F}
.preview-body{display:block;padding:26px 24px 28px;background:linear-gradient(160deg,#F8F4EE 0%,#EFE6DA 55%,#E4E9DC 100%)}
.preview-eyebrow{display:block;text-transform:uppercase;letter-spacing:.12em;font-size:.7rem;font-weight:800;color:#55653F;margin-bottom:8px}
.preview-h{display:block;font-family:Georgia,serif;font-size:1.35rem;line-height:1.25;color:#5C3629;margin-bottom:16px}
.preview-btn{display:inline-block;background:#7A4A3A;color:#fff;border-radius:999px;padding:9px 16px;font-size:.85rem;font-weight:700}
ul.check.big li{font-size:1.02rem;margin-bottom:14px}
.toc{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin:20px 0}
.toc a{display:inline-block;background:var(--card);border:1px solid var(--line);border-radius:999px;padding:7px 14px;text-decoration:none;font-size:.92rem;font-weight:500}
.toc a:hover{border-color:var(--brand)}
.mistakes{counter-reset:m}
.mistakes .card h3:before{counter-increment:m;content:counter(m) ". ";color:var(--brand)}